Game Report China

Game Report China【2018-4-10】

腾讯前不久与位于美国洛杉矶的教育游戏创业公司Age of Learning达成合作,计划面向中国市场推出一批英语学习类应用。两家公司将推出一个叫做ABCmouse的沉浸式英语学习项目,目的是以寓教于乐的方式教中国儿童学习英语。腾讯对ABCmouse项目进行了本地化,包括将其整合到月活跃用户达到7.83亿的即时通信软件QQ和月活跃用户超过10亿的社交网络和内容平台微信中。 三六零科技(下称“360”)今日发布了2017年度财务报告。2017年度360实现营收122.38亿元,同比增长23.56%;扣非净利润为27.52亿元,同比增长269.69%。在游戏方面,360游戏过去一年营收达16.92亿元,同比下降35.25%;营业成本6.01亿元,同比下降32.35%;毛利率64.51%,同比减少1.52个百分点。360将建立360互动娱乐平台,结合360现有的游戏业务、视频业务,进一步开展动漫等新业务,打造互动娱乐新生态。在对现有游戏业务、视频业务进行升级外,将原有游戏业务从单一的平台型业务拓展至游戏研发业务,将游戏与视频的IP进行共享,提升360商业化服务能力,提升用户粘性。   Tencent recently reached a partnership with Age of Learning, an educational game startup based in Los Angeles, and plans to launch English learning applications for the Chinese market. The two companies will launch an immersive English learning project called ABCmouse to teach Chinese children English learning in a fun and entertaining way. China's big technology company "360" released its 2017 annual financial report today. In terms of games, 360 games revenue in the past year reached 1.692 billion [...]

Game Report China【2018-4-3】

历时三年时间,蜗牛数字状告《花千骨》开发商成都天象与发行商爱奇艺两家公司侵权《太极熊猫》一案终于在今天发布一审判决。根据判决书内容,被告成都天象互动科技有限公司、北京爱奇艺科技有限公司构成著作权侵权,法院判定上述两家公司在判决生效之日起三十日内共同在原告苏州蜗牛数字科技股份有限公司认可或经法院指定的全国性报刊上刊登申明,以消除其侵权行为给蜗牛数字带来的不利影响,同时判决上述两家公司赔偿蜗牛数字经济损失3000万元。 SuperData近日发布了2月份的数字游戏市场报告,在三月付费主机游戏、付费PC游戏的数字收入分别同比增长了34%和33%,而移动游戏在上个月的收入则比去年同期增长了4%。根据统计,在今年2月份,《王者荣耀》《QQ飞车》和《梦幻西游》是全球范围全年收入排名前三的移动游戏作品。 A recent domestic Chinese ruling on the infringement of the game industry has drawn attention. The ruling ruled that a game company and a publisher need to sue their game company for compensation of 30 million yuan. This may mean that China's game market will enter the era of high compensation later, and the phenomenon of game plagiarism is expected to decrease. SuperData recently released its digital game market report in February. Digital revenue from paid hosting games and paid [...]

Game Report China【2018-3-30】

近日,小米宣布旗下移动游戏《小米超神》在体验服中推出了新英雄“小爱同学”,其模型正是来自于小米旗下首款人工智能音箱。新英雄“小爱同学”延续了红色短发机甲少女角色设计,着装方面采用黑灰色调,上身刻有代表小米公司的“MI”字样。 腾讯的《消除者联盟》3月27日上线后,仅用了一天拿下了Appstore免费榜榜首。至此,腾讯发行的游戏包揽免费榜前五名。除了游戏本身具备一些优势外,微信端带来的巨大流量是其能够快速获取用户的关键,比如微信游戏在《消除者联盟》上线前做了活动预热。 Recently, Xiaomi announced that the mobile game “Xiao Mi Chao Shen(小米超神)” has launched a new hero “Little Love Student(小爱同学)” in the experience suit. The model is from Xiaomi’s first artificial intelligence speaker. The new hero continued the red short-haired mech acrobatic character design. The dress is in black and grey tone. The upper body is engraved with the words "MI" representing Xiaomi Company. Tencent's "Pop Moe(消除者联盟)" went live on March 27 and quickly took the top spot for the Appstore [...]

Game Report China【2018-3-27】

近日,极光数据发布的报告显示,2018年2月的女性手游用户规模连续四个月保持正向增长,从去年3月的3.09亿增长到3.67亿。结合最近12个月的情况来看,女性手游用户渗透率始终保持着30%以上的基准,说明目前中国女性手游用户保持着较高的数量,未来在渗透率方面仍然能够进一步挖掘,以增加游戏收入。 3月19日GDC开展当天的谷歌开发者专场上,谷歌发布了一项由网易研发的跨平台UI自动化测试方案Airtest Project,适用于游戏引擎和应用的自动化测试,并支持Android和Windows两种系统,后续还将支持iOS系统。除了借助GDC2018首次正式对外公布这项技术之外,网易也已经将Airtest Project公开发布于Github和国内技术论坛testerhome。此次Airtest Project在GDC的发布,也是中国游戏研发技术打开世界局面迈出的重要一步。 Recently, Jiguang Data released a report showing that in February 2018, the number of Chinese female mobile game users continued to grow positively for four consecutive months, from 309 million in March last year to 367 million.The penetration rate of female mobile game users has always maintained a benchmark of more than 30%, indicating that the current number of Chinese female mobile game users keeps a high number. On GDC's launch of the Google Developers Conference, Google [...]

Game Report China【2018-3-21】

最受中国年青一代欢迎的视频网站Bilibili于上周日更新了招股书,将于3月27日在美国上市,上市地点从纽约证券交易所变更至了纳斯达克,股票代码仍为“BILI”。 Bilibili 2018年前两个月平均月活跃用户(MAU)7600万,“Z世代”(1990年至2009年间出生)占82%,2017年每活跃用户在线时间76分钟。 The most popular video site by teenage in China, Bilibili, updated its prospectus last Sunday and will be listed in the United States on March 27th. Its listing location will be changed from the New York Stock Exchange to Nasdaq and the stock symbol will remain “BILI”. ". Bilibili had an average monthly active user (MAU) of 76 million in the first two months of 2018, and "Z Generation" (birth from 1990 to 2009) accounted for 82%. [...]

Game Report China【2018-3-16】

在本周于海南进行的2017年世界电子竞技运动会(WESG)总决赛期间,赛事主办方阿里体育宣布与MOBA手游《虚荣》开发商Super Evil Megacorp达成合作,《虚荣》将成为2018年WESG比赛项目。这也意味着除《反恐精英:全球攻势》《Dota 2》《炉石传说》和《星际争霸2》等PC端竞技游戏之外,WESG赛场迎来了首款移动游戏。 微信小游戏《跳一跳》广告按照CPD售卖,共有三档价格:500万一天,1000万两天和2000万五天,且不保证独占。如果这份报价属实,那么之前耐克在《跳一跳》中投入2000万广告费的消息也可以得到证实。 根据PingWest 品玩求证腾讯微信公关部后获得的回应,可以确认《跳一跳》广告招商确实已经对外开放。 During the WESG finals held in Hainan this week, the event organizer Ali Sports announced that it had entered into cooperation with Super Evil Megacorp,, and that Vanity will be the WESG competition project in 2018 WESG.The WESG contest ushered in the first mobile game. According to a Tencent internal document, the WeChat mini-game "jump " ads are sold in accordance with the CPD. There are three levels of price: 5 million a day, 10 million [...]

Game Report China【2018-3-13】

《CryptoKitties》终于进入中国市场了。2月份其出品方Axiom Zen Game曾宣称,将于春节期间推出面向中国用户的中文版本,官方译名定为“迷恋猫”。但不知为何,《CryptoKitties》未能在2月份成功上线。今日Axiom Zen发布消息称将与香港移动游戏公司Animoca Brands展开合作,将《CryptoKitties》带入中国大陆、中国香港和中国台湾等地,并且会推出本地化的网站、社区等。不过,截至发稿,《CryptoKitties》尚未上线中国大陆的App Store。 本月初,英雄联盟职业发展联赛(LOL Development League,简称:LDL)于南京、深圳、北京、重庆四大赛区同时打响。从3月3日到4月29日,32支LDL队伍将分别在四个不同赛区里带来共计9周的春季赛对决。而从6月22日到9月2日,则是夏季赛阶段。在这之后,还将有LDL2018年度总决赛,取得冠军的战队将有可能晋级LPL联赛。 "CryptoKitties" finally entered the Chinese market. In February, the publisher Axiom Zen Game announced that it will launch a Chinese version during the Spring Festival. The official translation will be “fascinated with cats.” But somehow, "CryptoKitties" failed to get online in February. However, as of press time, "CryptoKitties" is not yet available on the App Store in mainland China. Earlier this month, the LOL Development League (LDL) opened in Nanjing, Shenzhen, Beijing and [...]

Game Report China【2018-3-8】

近日腾讯自主研发的吃鸡端游《无限法则:EUROPA》在Youtube上曝出了玩家试玩视频,被传出该游戏已经悄悄开测的信息。《无限法则:EUROPA》这款游戏早在上线Steam页面时,就被不少玩家认出来是出自腾讯旗下工作室的作品,因为其使用的QuickSilverX引擎正是腾讯自研引擎,《无限法则:EUROPA》东南亚地区的发行平台Garena也一直与腾讯联系紧密。 作为雷亚的第四款音乐游戏、《Cytus》的续作,《音乐世界Cytus II》在上线之后取得了较为出色的成绩。根据App Annie的数据显示,目前已上线的全球93个国家和地区中,《音乐世界Cytus II》曾进入67个国家和地区的游戏下载榜前十,该游戏也因此成为雷亚继《Cytus》、《Deemo》、《VOEZ》、《聚爆》和《Mandora》之后,全球范围内的第六个爆款产品。   Recently, Tencent ‘s self-developed PUBG-like "Law of Infinity: EUROPA" on YouTube exposed the player demo video, was heard the game has quietly open test information.When the game was on Steam page, it was recognized by many players as a work from Tencent's studio because the QuickSilver X engine was the Tencent self-developed engine. As Rayark's fourth music game, the sequel to "Cytus," "Cytus II in the World of Music" has achieved some outstanding results.According to the data [...]

Game Report China【2018-3-6】

在3月2日出版的《人民日报》第10版上,关于整治网游市场乱象的成果报道就占据了相当大的篇幅。2017年12月以来,全国文化行政部门和文化市场综合执法机构出动执法人员9170人次,检查网络游戏经营单位5463家次,责令改正288家次,受理举报1057件,立案111件,办结案件101件;公安部共侦破网络游戏违法犯罪案件98起;北上广也开展专项小组积极推进,以上海为例,市文广影视局对全市1700余家持证网络文化经营单位的经营情况进行全覆盖检查,目前对发现的问题通知进行整改的有200多家。 日前App Growing发布2月份手游行业广告买量分析,深度解读2月份的买量市场行业趋势。游戏发行商中“买量巨头”依然是网易,游族网络,柠檬微趣这三家公司。网易共有9款游戏入榜,累计广告投放数最多,以绝对的优势蝉联游戏买量“巨头”。   In the 10th edition of the People's Daily, published on March 2, a great deal of coverage has been reported on the results of rectifying the chaos in the online games market.Official inspection of 5,463 online game business units, the Ministry of Public Security cracked a total of 98 online game crime cases Recently, App Growing released February advertising analysis of the mobile games industry, in the game publishers field, "buying giants" is still Netease, YooZoo, MicroFun three companies.NetEase [...]

Game Report China【2018-3-2】

2月9日,任天堂在国内注册了4个新商标,商标的国际分类或与Switch主机、Nintendo Labo等有关,而任天堂的这次动作或是在为入华做准备。此前,任天堂就曾频繁发布了包括《塞尔达传说:旷野之息》、《超级马里奥:奥德赛》等在内的十几款游戏的中文版本。虽然,究竟何时入华,仍未有确切消息,但近一年以来任天堂的动作,已经足以表明了其对中国市场的重视。 作为微信主推的小游戏,《跳一跳》一经上线就迅速积累3.1亿用户数量,占中国移动游戏用户总数的75%。根据微信公布的春节数据,小游戏同时在线人数高达2800万人/小时。春节期间,《跳一跳》推出了印有麦当劳品牌logo的平台,当小人跳跃至麦当劳平台后,平台上的图案会由logo变为麦当劳经典slogan“i'm lovin' it”,停留一段时间后会冒出汉堡图标并获得20分加分。这次合作是小游戏与商业品牌的第一次“接触”。在今天,《跳一跳》中又增添了耐克平台,这次的平台上除了印有耐克品牌logo之外,还添加了“广告”二字,明确了耐克与微信小游戏之间的商业合作关系。据称耐克的广告费高达2000万,第一批的广告合作已经结束,第二批何时开放尚不明确。   On February 9, Nintendo registered 4 new trademarks in China, which are related to Switch, Nintendo Labo and so on. Nintendo's move is to prepare for entering China. Previously, Nintendo had frequently released a dozen Chinese version of the game. WeChat mini game "jump" Spring Festival data show that the number of online gamers at the same time up to 2800 million people / hour. In half a month, jump has McDonald's and Nike brand implants, Nike [...]