Game Report China【2018-2-28】

Game Report China【2018-2-28】

近日腾讯游戏官方微博发布了一份成长守护平台上线一年的总结成绩单,过去一年中该平台用户数达到400万,80%的儿童游戏账户受到超级家长模式的保护。成长守护平台是腾讯在2017年2月推出的协助家长监督未成年人进行游戏的产品,过去一年中,被守护的孩子游戏账号中,游戏活跃率达到92.3%。而相比守护前一个月,被守护账号平均游戏时长下降25%,充值额度下降37%。

《绝地求生》自去年发售以来,其日活的变化趋势一直保持着增长状态,上个月同时在线人数刚刚破了300万大关。自12月份以来,SteamSpy的官方推特就发布了数据,显示中国区的玩家增长趋势有所停滞。在最近30日的统计中,这种停滞和放缓的增长趋势直接表现为了日活人数下降。从以往的经验看,春节这个特殊节点确实会对PC游戏产生一定影响,随着大规模返乡导致的人口迁徙,很多年轻人返乡后并不具备PC游戏条件,PC端游戏的活跃常常会产生小的低谷。当春节假期结束,随着学生返校、年轻人回到城市,PC端游戏的热度会再次回升。

Recently, Tencent released a summary report on the Minor Guardian’s online platform for one year. In the past year, the number of users reached 4 million. 80% of the children’s game accounts are protected by the super-parent model. Compared to the previous month, the guardian’s average gaming duration dropped by 25% and the recharge amount decreased by 37%.

Since December, SteamSpy has released data showing that growth in players in PUBG China has stalled. In the statistics of the last 30 days, this stagnant and slowing growth trend is directly reflected in the drop in daily activities. From the past experience, this special node Spring Festival will indeed have a certain impact on PC games, PC games often have a small active low trough.


 

Touch the Chinese gamers right now!

Learn more: Game Chinese Localization Services 

中文来源:游戏葡萄/太平洋游戏/触乐等综合

Share this post