Game Report China【2018-3-6】

Game Report China【2018-3-6】

在3月2日出版的《人民日报》第10版上,关于整治网游市场乱象的成果报道就占据了相当大的篇幅。2017年12月以来,全国文化行政部门和文化市场综合执法机构出动执法人员9170人次,检查网络游戏经营单位5463家次,责令改正288家次,受理举报1057件,立案111件,办结案件101件;公安部共侦破网络游戏违法犯罪案件98起;北上广也开展专项小组积极推进,以上海为例,市文广影视局对全市1700余家持证网络文化经营单位的经营情况进行全覆盖检查,目前对发现的问题通知进行整改的有200多家。

日前App Growing发布2月份手游行业广告买量分析,深度解读2月份的买量市场行业趋势。游戏发行商中“买量巨头”依然是网易,游族网络,柠檬微趣这三家公司。网易共有9款游戏入榜,累计广告投放数最多,以绝对的优势蝉联游戏买量“巨头”。


 

In the 10th edition of the People’s Daily, published on March 2, a great deal of coverage has been reported on the results of rectifying the chaos in the online games market.Official inspection of 5,463 online game business units, the Ministry of Public Security cracked a total of 98 online game crime cases

Recently, App Growing released February advertising analysis of the mobile games industry, in the game publishers field, “buying giants” is still Netease, YooZoo, MicroFun three companies.NetEase cumulative advertising is the largest number.

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中文来源:游戏葡萄/太平洋游戏/触乐等综合

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