Tag - Game Chinese Localization

Game Report China【2018-4-10】

腾讯前不久与位于美国洛杉矶的教育游戏创业公司Age of Learning达成合作,计划面向中国市场推出一批英语学习类应用。两家公司将推出一个叫做ABCmouse的沉浸式英语学习项目,目的是以寓教于乐的方式教中国儿童学习英语。腾讯对ABCmouse项目进行了本地化,包括将其整合到月活跃用户达到7.83亿的即时通信软件QQ和月活跃用户超过10亿的社交网络和内容平台微信中。 三六零科技(下称“360”)今日发布了2017年度财务报告。2017年度360实现营收122.38亿元,同比增长23.56%;扣非净利润为27.52亿元,同比增长269.69%。在游戏方面,360游戏过去一年营收达16.92亿元,同比下降35.25%;营业成本6.01亿元,同比下降32.35%;毛利率64.51%,同比减少1.52个百分点。360将建立360互动娱乐平台,结合360现有的游戏业务、视频业务,进一步开展动漫等新业务,打造互动娱乐新生态。在对现有游戏业务、视频业务进行升级外,将原有游戏业务从单一的平台型业务拓展至游戏研发业务,将游戏与视频的IP进行共享,提升360商业化服务能力,提升用户粘性。   Tencent recently reached a partnership with Age of Learning, an educational game startup based in Los Angeles, and plans to launch English learning applications for the Chinese market. The two companies will launch an immersive English learning project called ABCmouse to teach Chinese children English learning in a fun and entertaining way. China's big technology company "360" released its 2017 annual financial report today. In terms of games, 360 games revenue in the past year reached 1.692 billion [...]

Game Report China【2018-4-3】

历时三年时间,蜗牛数字状告《花千骨》开发商成都天象与发行商爱奇艺两家公司侵权《太极熊猫》一案终于在今天发布一审判决。根据判决书内容,被告成都天象互动科技有限公司、北京爱奇艺科技有限公司构成著作权侵权,法院判定上述两家公司在判决生效之日起三十日内共同在原告苏州蜗牛数字科技股份有限公司认可或经法院指定的全国性报刊上刊登申明,以消除其侵权行为给蜗牛数字带来的不利影响,同时判决上述两家公司赔偿蜗牛数字经济损失3000万元。 SuperData近日发布了2月份的数字游戏市场报告,在三月付费主机游戏、付费PC游戏的数字收入分别同比增长了34%和33%,而移动游戏在上个月的收入则比去年同期增长了4%。根据统计,在今年2月份,《王者荣耀》《QQ飞车》和《梦幻西游》是全球范围全年收入排名前三的移动游戏作品。 A recent domestic Chinese ruling on the infringement of the game industry has drawn attention. The ruling ruled that a game company and a publisher need to sue their game company for compensation of 30 million yuan. This may mean that China's game market will enter the era of high compensation later, and the phenomenon of game plagiarism is expected to decrease. SuperData recently released its digital game market report in February. Digital revenue from paid hosting games and paid [...]

Game Report China【2018-3-30】

近日,小米宣布旗下移动游戏《小米超神》在体验服中推出了新英雄“小爱同学”,其模型正是来自于小米旗下首款人工智能音箱。新英雄“小爱同学”延续了红色短发机甲少女角色设计,着装方面采用黑灰色调,上身刻有代表小米公司的“MI”字样。 腾讯的《消除者联盟》3月27日上线后,仅用了一天拿下了Appstore免费榜榜首。至此,腾讯发行的游戏包揽免费榜前五名。除了游戏本身具备一些优势外,微信端带来的巨大流量是其能够快速获取用户的关键,比如微信游戏在《消除者联盟》上线前做了活动预热。 Recently, Xiaomi announced that the mobile game “Xiao Mi Chao Shen(小米超神)” has launched a new hero “Little Love Student(小爱同学)” in the experience suit. The model is from Xiaomi’s first artificial intelligence speaker. The new hero continued the red short-haired mech acrobatic character design. The dress is in black and grey tone. The upper body is engraved with the words "MI" representing Xiaomi Company. Tencent's "Pop Moe(消除者联盟)" went live on March 27 and quickly took the top spot for the Appstore [...]

Game Report China【2018-3-27】

近日,极光数据发布的报告显示,2018年2月的女性手游用户规模连续四个月保持正向增长,从去年3月的3.09亿增长到3.67亿。结合最近12个月的情况来看,女性手游用户渗透率始终保持着30%以上的基准,说明目前中国女性手游用户保持着较高的数量,未来在渗透率方面仍然能够进一步挖掘,以增加游戏收入。 3月19日GDC开展当天的谷歌开发者专场上,谷歌发布了一项由网易研发的跨平台UI自动化测试方案Airtest Project,适用于游戏引擎和应用的自动化测试,并支持Android和Windows两种系统,后续还将支持iOS系统。除了借助GDC2018首次正式对外公布这项技术之外,网易也已经将Airtest Project公开发布于Github和国内技术论坛testerhome。此次Airtest Project在GDC的发布,也是中国游戏研发技术打开世界局面迈出的重要一步。 Recently, Jiguang Data released a report showing that in February 2018, the number of Chinese female mobile game users continued to grow positively for four consecutive months, from 309 million in March last year to 367 million.The penetration rate of female mobile game users has always maintained a benchmark of more than 30%, indicating that the current number of Chinese female mobile game users keeps a high number. On GDC's launch of the Google Developers Conference, Google [...]

Game Report China【2018-3-21】

最受中国年青一代欢迎的视频网站Bilibili于上周日更新了招股书,将于3月27日在美国上市,上市地点从纽约证券交易所变更至了纳斯达克,股票代码仍为“BILI”。 Bilibili 2018年前两个月平均月活跃用户(MAU)7600万,“Z世代”(1990年至2009年间出生)占82%,2017年每活跃用户在线时间76分钟。 The most popular video site by teenage in China, Bilibili, updated its prospectus last Sunday and will be listed in the United States on March 27th. Its listing location will be changed from the New York Stock Exchange to Nasdaq and the stock symbol will remain “BILI”. ". Bilibili had an average monthly active user (MAU) of 76 million in the first two months of 2018, and "Z Generation" (birth from 1990 to 2009) accounted for 82%. [...]

Game Report China【2018-3-16】

在本周于海南进行的2017年世界电子竞技运动会(WESG)总决赛期间,赛事主办方阿里体育宣布与MOBA手游《虚荣》开发商Super Evil Megacorp达成合作,《虚荣》将成为2018年WESG比赛项目。这也意味着除《反恐精英:全球攻势》《Dota 2》《炉石传说》和《星际争霸2》等PC端竞技游戏之外,WESG赛场迎来了首款移动游戏。 微信小游戏《跳一跳》广告按照CPD售卖,共有三档价格:500万一天,1000万两天和2000万五天,且不保证独占。如果这份报价属实,那么之前耐克在《跳一跳》中投入2000万广告费的消息也可以得到证实。 根据PingWest 品玩求证腾讯微信公关部后获得的回应,可以确认《跳一跳》广告招商确实已经对外开放。 During the WESG finals held in Hainan this week, the event organizer Ali Sports announced that it had entered into cooperation with Super Evil Megacorp,, and that Vanity will be the WESG competition project in 2018 WESG.The WESG contest ushered in the first mobile game. According to a Tencent internal document, the WeChat mini-game "jump " ads are sold in accordance with the CPD. There are three levels of price: 5 million a day, 10 million [...]

Game Report China【2018-3-13】

《CryptoKitties》终于进入中国市场了。2月份其出品方Axiom Zen Game曾宣称,将于春节期间推出面向中国用户的中文版本,官方译名定为“迷恋猫”。但不知为何,《CryptoKitties》未能在2月份成功上线。今日Axiom Zen发布消息称将与香港移动游戏公司Animoca Brands展开合作,将《CryptoKitties》带入中国大陆、中国香港和中国台湾等地,并且会推出本地化的网站、社区等。不过,截至发稿,《CryptoKitties》尚未上线中国大陆的App Store。 本月初,英雄联盟职业发展联赛(LOL Development League,简称:LDL)于南京、深圳、北京、重庆四大赛区同时打响。从3月3日到4月29日,32支LDL队伍将分别在四个不同赛区里带来共计9周的春季赛对决。而从6月22日到9月2日,则是夏季赛阶段。在这之后,还将有LDL2018年度总决赛,取得冠军的战队将有可能晋级LPL联赛。 "CryptoKitties" finally entered the Chinese market. In February, the publisher Axiom Zen Game announced that it will launch a Chinese version during the Spring Festival. The official translation will be “fascinated with cats.” But somehow, "CryptoKitties" failed to get online in February. However, as of press time, "CryptoKitties" is not yet available on the App Store in mainland China. Earlier this month, the LOL Development League (LDL) opened in Nanjing, Shenzhen, Beijing and [...]